Ministry of Micro, Small & Medium Enterprises, inter-alia, through National Small Industries Corporation (NSIC), a Public Sector Enterprise of the Ministry, has been providing marketing support to Micro & Small Enterprises (MSEs) under Marketing Assistance Scheme. The need of the hour presently is to provide sustenance and support to the whole MSME sector (including service sector), with special emphasis on rural and micro enterprises, through suitable measures to strengthen them for converting the challenges into opportunities and scaling new heights. Thus although the medium enterprises have also been included as the target beneficiaries under the scheme, special attention would be given to marketing of products and services of micro and small enterprises, in rural as well as urban areas.

Objectives:

To enhance marketing capabilities & competitiveness of the MSMEs.

To showcase the competencies of MSMEs.

To update MSMEs about the prevalent market scenario and its impact on their activities.

To facilitate the formation of consortia of MSMEs for marketing of their products and services.

To provide platform to MSMEs for interaction with large institutional buyers.

To disseminate/ propagate various programmes of the Government.

To enrich the marketing skills of the micro, small & medium entrepreneurs.