To organize the traditional industries and artisans into collectives to make them competitive and provide support for their long-term sustainability and economy of scale.

To provide sustained employment for traditional industry artisans and producers.

To enhance marketability of products of such clusters and collectives by providing support for new products, design intervention and improved packaging and also the improvement of marketing infrastructure.

To equip traditional artisans and producers of the associated clusters with the improved skills and capabilities through training and exposure visits.

To promote collective business enterprises of traditional artisans and producers.

To make provision for common facilities and improved tools and equipment for artisans and producers to promote optimum utilization of infrastructure facilities.

To provide for setting up of multi product cluster with integrated value chain and a strong market driven approach for viability and long-term sustainability of the cluster.

To strengthen the cluster governance systems with the active participation of the stakeholders, so that they are able to gauge the emerging challenges and opportunities, respond to them in a coherent manner and to ensure equitable distribution of surplus generated by the collective among all the artisans and producers.

To promote traditional skills, improved technologies, advanced processes, market intelligence and new models of public- private partnerships, to gradually replicate similar models of collective/clusterbased traditional industries.

To focus on penetrating uncovered districts, aspirational districts, etc. for setting up collectives covering traditional industries with special focus on endangered art and crafts.

To support traditional artisans with special focus on disadvantaged communities like SCs,STs,women, etc.

To ensure convergence from the design stage with each activity of the cluster formation and operations thereof.

To identify and understand collective/cluster's target customers, understand their needs and aspiration and develop the present product lines to meet the requirements. Substantial focus should be on the buyer segment that places a premium on natural, eco-friendly, ethically sourced and the uniqueness of the Khadi and Village and Industries products.

To develop specific product lines out of the currently offered diversified basket of heterogeneous products based on the understanding of the target consumer segment. A brand unification exercise also needs to be done to maximize the value.

To make a paradigm shift from a supply driven selling model to a market driven model with the right branding, focus product mix and correct positioning and right pricing to make the offering holistic and optimal for each of the focus categories.

To tap E-Commerce as a major marketing channel and devise a quick strategy to make its presence felt in the E-Retail space.

To make substantial investment in the area of product design and quality improvement, Research and Development and emerging technologies based on the market trends with an eye to standardize the quality of inputs and processes so that the products meet the quality benchmarks.

To extensively promote latest technological advancements in order to take local to global in lines with the call for 'Atma Nirbhar Bharat'.

To establish collectives with special focus on adoption of Industry 4.0, Block Chain for traceability, digitization of turnover and artisan income, digitization of training module, effluent treatment, fire safety, green energy, knowledge repositories, etc.

To encourage and promote Green and sustainable products and processes.