Market Access Initiatives (MAI) Scheme is an Export Promotion Scheme envisaged to act as a catalyst to promote India’s export on a sustained basis. The scheme is formulated on focus product-focus country approach to evolve specific market and specific product through market studies/survey. Assistance would be provided to Export Promotion Organizations/ Trade Promotion Organizations/ National Level Institutions/ Research Institutions/ Universities/ Laboratories, Exporters, etc., for enhancement of export through accessing new markets or through increasing the share in the existing markets. Under the Scheme the level of assistance for each eligible activity has been fixed.


Marketing Projects Abroad
Capacity Building
Support for Statutory Compliances
Project Development

Developing Foreign Trade Facilitation web Portal (data bases and systems for dissemination of information (electronic or otherwise to Indian Exporters)

To support Cottage and handicrafts units

Eligible Agencies

Under the Scheme, financial assistance may be given to:

Departments of Central Government and Organisation of Central/ State Governments including Indian Missions abroad
Export Promotion Councils
Registered Trade Promotion Organisation
Commodity Boards
Apex Trade Bodies recognized under Foreign Trade Policy of Government of India
Recognised Industrial & Artisan Clusters
Individual Exporters (only for statutory compliance etc.)

National Level Institutions (e.g. Indian Institute of Technologies (IITs), Indian Institute of Management (IIMs), National Institute of Designs (NIDs), NIFT etc.) Research Institutions/ Universities/Recognized laboratories, etc.

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