The scheme offers funding for participation in international fairs, study tours abroad, trade delegations, publicity, etc. Direct assistance under MDA for small- scale units is given for individual sales-cum-study tours, participation in fairs/exhibitions and publicity. SIDBI operates a scheme of direct assistance for financing activities relating to marketing of MSME products.


To encourage SMEs in their efforts at tapping and developing overseas markets.

To increase participation of representatives of small/micro manufacturing enterprises under MSME India stall at International Trade Fairs/Exhibitions

To enhance export from the small/micro manufacturing enterprises

To popularize the adoption of Bar Coding on a large scale

Pattern of Assistance:

Participation by manufacturing Small & Micro Enterprises in International Trade Fairs/ Exhibitions under MSME India stall.

Sector specific market studies by Industry Associations/ Export Promotion Councils/ Federation of Indian Export Organisation.

Initiating/ contesting anti-dumping cases by MSME Associations and

Reimbursement of 75% of one time registration fee (w.e.f. Ist January 2002) and 75% of annual fees (recurring) (w.e.f. Ist June 2007) paid to GSI (Formerly EAN India) by Small & Micro units for the first three years for bar code.


Unit having valid permanent registration with Directorate of Industries/ District Industries Centre.

The selection of small/ micro manufacturing units would be done by MSME-DIs as per display product profile, theme of the fair and space availability.

Micro & Small manufacturing enterprise can avail this facility only once a year.

Only one person of the participating unit would be eligible for subsidy on air fare.

the participating units under MSME India stall at International Trade Fairs/ Exhibitions has to pay 50% of space rental charges of booked space (min. 6 by enterprises of General categories through MSME-DIs by a DD favouring PAO (MSME), New Delhi at least one month advance of the commencement of the event. In addition to this, selected units can book more space in multiple of 1x3 on pro-rata basis and make payment accordingly. However, Women, SC&ST entrepreneurs & entrepreneurs from North Eastern Region need not to pay space rental charges.

The representatives of the participating units are required to carry and manage the samples (to and fro including custom clearance etc.) for display under MSME India stall at the International Trade Fairs/ Exhibitions.

Contact Info


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